My vision
I want to see a world where small businesses thrive through authentic leadership and ethical practices.
My mission
To be the guide I wish I’d had.
To help you write your own small business success story, by equipping you with the knowledge to build a sustainable, fulfilling business.
My story
I’m Nicole, and I’ve been on both sides of the fence. Growing up in a family of self-employed entrepreneurs, I learned early on about the rollercoaster of running a business – with independence comes the uncertainty of an irregular income.
So I entered the corporate world, with a salary, colleagues and regular hours. I started as a trainee accountant, before realising that I thrived on analysing data and solving problems across finance, IT, sales, and marketing. I then applied that business analysis skillset in project portfolio management across industries including financial services, transport, and construction.
But I became a professional square peg in a round hole, as the breadth of business knowledge I had accumulated did not fit neatly into one role for one organisation. I needed to leave the rigid world of employment behind.
When I founded Growth Through Knowledge, suddenly I wasn’t just wearing one hat – I was juggling loads, alongside being a wife and mother of two. Talk about a crash course in multitasking!
It was terrifying and exhilarating all at once. Being honest, I made mistakes. I overpaid on taxes, misunderstood VAT, and thought I would get a LOT more support from an accountant. I also spent valuable time wading through ‘free’ resources, sorting out the good from the bad – time that ultimately costed me more in terms of overwhelm and work/life balance.
Here’s the thing: it doesn’t have to be that way for you.
I’m just one call away.

Are you ready to write your small business success story?
Let’s get started.