About

My vision

I want to see a world where businesses thrive through authentic leadership and ethical practices.

My mission

To be the guide I wish I’d had.

My aim is to help you redefine your success beyond traditional corporate metrics, and equip you with the knowledge to build a sustainable, fulfilling business.

My story

I’m Nicole, and I’ve been on both sides of the fence. Growing up in a family of self-employed entrepreneurs, I learned early on about the rollercoaster of running a business – the thrill of independence and the gut-wrenching uncertainty of an irregular income.

I entered the corporate world of regular hours, a steady paycheck, and the comfort of specialisation. As a business analyst, I thrived on solving problems across all functions. Yet something was missing. I was a square peg in a round hole.

In 2005, I founded Growth Through Knowledge. Suddenly, I wasn’t just wearing one hat—I was juggling dozens: finance, IT, sales, marketing, HR—oh, and being a wife and mother of two. Talk about a crash course in multitasking!

Let me be honest: I made mistakes—lots of them. I overpaid on taxes, misunderstood VAT, and thought limited companies were only for the big players. It was terrifying and exhilarating all at once.

But here’s the thing: it doesn’t have to be that way for you.

Together, we’ll redefine what success looks like for you in a post-corporate world. We’ll clear your path, embrace your authentic voice, and build a business that reflects who YOU are.